Do we want to promote the organization? Do we want to reach a big customer, to strengthen our reputation in the field, or do we want to develop professionally, to change our job, or just to make friends? So many reasons to be concerned about how to better exploit and with the desired results this method of social interaction called business networking.
How many times happened to you to go to a business event (exhibition, conference, seminar etc.) from where you take a ton of business cards and then after a month, take a look at that pile of random business cards and do not remember much about the persons who have handed them to you? How many of those people have you kept in touch? How and how often? Even if every man is a unique individual in the universe, all humans are actually related to each other by subtle links related to mental and spirit and less subtle links related to social and material. Thus, networking, i.e. the conscious activity of a man to relate with other people is one of the most natural activities that can be transferred very easy in work and business. Personal interests (hobbies, personal development goals etc.) should determine thus the networking objectives.
Business networking is meeting and networking with others in a business context. This type of networking can be achieved through several channels: business events, trainings, social events organized by various companies and institutions, social networks like LinkedIn, Google +, Xing etc.