Being a curious person, in 25 January 2005 I have become one of the first 100 Romanians on LinkedIn and one of the early LinkedIn adopters. I remember that for the first two years the dynamic of membership growth among my co-nationals was almost zero. Only after Facebook penetrated and changed the social behavior, LinkedIn started to take its share. I was glad about this, as I saw the value of LinkedIn from day one, and this value could not exist without a large enough membership base.
Whilst there are many LinkedIn trainings on the market that are mostly teaching you “how to” skills, I thought that I could share with you my top 10 things that I have learned during these 10 years of LinkedIn membership:
- Investing time and care into LinkedIn pays off. And I am not saying to invest time and care only in activities meant to “decorate” your profile, or “share” and “like” activities, but to really digging in or contributing into knowledge creation. This means working, of course. However, the benefits for your career, your business, your sales results, your recruitment work or your reputation are immensely leveraged by this live and well-structured social network platform.
- People do not connect on LinkedIn. Only profiles of people connect on LinkedIn, as people connects in real life. No connection I have thought I have made on LinkedIn became real until I had a physical contact, either voice or face to face. A real connection on LinkedIn means that you can put a social value on it, and this social value is derived not from the position of the person in his/her company, but from the interests you share and the value that you both can create from your relationship.
- Keeping pace with the LinkedIn platform evolution helps your professional evolution. LinkedIn is a smart tool made for professionals. I have followed and tried during time almost all features of LinkedIn, some of them being already retired like for example LinkedIn Answers. Trying all these features challenged my skills, by trying to give the best of me in my contribution, by designing and nurturing groups that serve other professionals and myself, and, not lastly, challenged my self-awareness by making me to reflect constantly to my achievements when I present myself into my profile.
- Just having a profile on LinkedIn and some groups’ memberships does not mean you are “present” on LinkedIn. Being active on LinkedIn means that you are present. What does it mean to be active on LinkedIn? To check it daily, at least in weekdays (except holidays, of course), to like, share, recommend, endorse, ask, contribute, publish, document yourself, build and manage groups, and not the last,